LAPIERRE – Xelius

Two films for the new Lapierre bikes: Xelius and XR. A brand that’s about elegance and French heritage. We shot the scenes in a large film studio black box, where we build two digital art installations and work with high-tech light design to create a juxtaposition between the bike’s USP and our heros’ emotional journeys.

For the setup we used 3 Laser projection System with LAS AVB2ILDA controllers in combination with Touchdesigner for tight generative control of the animation. By mapping the laser projection onto specific parts of the video the virtual space moves itself into the physical space.